What We Do
Know more about ACW
At Africa Culture Window (ACW), we believe that culture is not just a tradition or form of entertainment, but a powerful vehicle for growth, unity, peace, and development. Culture shapes people’s behaviors, choices, and connections, acting as a bridge that fosters understanding and shared values. As we celebrate Africa’s rich diversity, ACW aims to showcase the continent’s vibrant cultures both locally and internationally, making cultural education and cross-cultural communication accessible to all.
Our goal is to foster unity through cultural appreciation, promote local art, and increase the global visibility of African cultures while driving sustainable development and peace.
THE PROBLEM
Africa’s journey toward unity and development has faced significant obstacles due to the legacy of colonialism and the diverse nature of its nations. European colonization and arbitrary boundary creation displaced people from different ethnic, cultural, and religious backgrounds, leading to fragmentation within African states. This colonial demarcation still impacts African countries today, hindering social cohesion, economic growth, and unity.
Lack of Access
Many communities, especially rural ones, lack resources to promote cultural education and cross-cultural communication. This limited access has led to fragmented societies and a lack of integration.
Cultural Marginalization
Numerous cultural groups in Africa remain marginalized, with limited opportunities to showcase their heritage. Western media often downplay African cultures, rendering them undervalued globally.
Inadequate Attention to Culture
African nations rarely prioritize culture as a driver of development. Cultural diversity is not widely taught in schools, leaving citizens uninformed and disconnected from their own rich cultural fabric.
Colonial Legacy
Colonialism imposed foreign languages and cultures that overshadowed African heritage. This influence continues to marginalize indigenous arts and crafts, with local traditions sometimes viewed as primitive.
Our Vision
Our Mission
- To promote African culture locally and internationally.
- To increase access to local cultures on national and international platforms.
- To seek financial support and investments in cultural activities, arts, and crafts.
- To strengthen cultural identity, and promote peace, unity, and cohabitation among the diverse cultural groups within African nations.
- To edify and preserve local cultures, ensuring they are celebrated for posterity, education, and global consumption.
- To utilize culture as a tool for peace building, unity, and diplomatic efforts globally.
The Thematic Areas of ACW
Our Areas of Operations
Noting that culture play an important role in shaping human character and how the perceive others. In this regard, we try to use culture to bridge the gap between people through education and understanding, creating an alternative approach, debunking xenophobia, prejudices, discrimination and marginalization. Engaging diverse groups the opportunity for an open space and sincere interactions using multiple outlets; social media symposium etc to stain-out negativities; such as fears, hate speech, culture polarization etc
We consider culture diplomacy very important in today’s global economy and inter-state relationship. This is because culture plays a significant role in the choices people make, their choices of food, clothing and social needs. Therefore, for any fruitful economic, social and political interactions to ensue between states, culture understanding should be taking seriously. In this regard ACW serve as a liaison to twin cultures, showcasing their colours while educating on their values. It should be noted that the advent of globalization and the internet, there is fear of culture marginalization from a hybrid cultures, a situation that could provoke hatred and misunderstanding.
ACW encourages professionalism and sustainability in culture activities. To achieve these, we facilitate education and training in the fields of arts, crafts, dance and other culture performances. We also try to make these sustainable by showcasing and searching for market avenues for arts products and services.
Core Values
- Cultural Appreciation: We value the importance of understanding and celebrating the richness of African cultures, promoting respect for diversity and shared global values.
- Unity: We believe in the power of culture to bring people together, fostering collaboration and mutual respect across nations.
- Sustainability: We are committed to preserving Africa’s cultural heritage while promoting practices that drive environmental, economic, and social sustainability.
- Empowerment: We empower communities through education, the arts, and the promotion of cultural dialogue, enabling individuals and societies to thrive.
- Innovation: We embrace creativity and innovation, using modern tools to preserve and showcase Africa’s cultural assets in ways that resonate with global audiences.
- Integrity: We operate with transparency, honesty, and accountability in all our endeavors, upholding the highest standards of ethical conduct.
